Why is SEO so important?

Search engines serve millions of users a day, looking for answers to their questions or solutions to their problems.

If you have a website, blog or online shop, SEO can help you get free targeted traffic from search engines.

 SEO is important because:

Most search engine users (over 70%) are more likely to click on one of the top 5 suggestions on search engine results pages (SERPS). To take advantage of this and attract visitors to your website or customers to your online shop, your website must rank among the top positions.

SEO is not just about search engines, but good SEO practices that improve the user experience and usability of a website.

Users trust search engines, and being in the top positions for the keywords a user searches for increases the credibility of a website.

SEO is good for social promotion of your website. People who find your website through a Google or Bing search are more likely to promote it on Facebook, Twitter, or other social networks.

SEO is important for a large website to run smoothly. Websites with multiple authors can benefit directly and indirectly from SEO. Their direct benefit is increased organic traffic, and their indirect benefit is having a common structure (checklists) to use before publishing content on the site.

SEO can put you ahead of your competitors and that's where AVSEO experts can help.