Consultations on running and promoting business

SEO consultations are educational or explanatory consultations in the field of search engine optimization of websites. Such counseling can be carried out on a regular basis or one-time, depending on what goals the client is pursuing. In general, it is understood that consultations take place either for those who are mastering search engine promotion on their own, but could not find answers to some questions and therefore resort to one-time consultation. Or, for example, for people who quickly grasp information, for whom one consultation and subsequently some free information from the network will be enough to understand all the intricacies and all theoretical levels of this knowledge. 

What are SEO consultations?

SEO consultations are a casual conversation that can take place online or offline. Depending on the client’s request, the style of such a consultation can vary from the form of a lecture on a specific topic that a person does not understand, to an interview on individual points that raised questions. In some cases, for people who are not very knowledgeable about search engine optimization, but at the same time have high cognitive abilities, an initial consultation may be enough. On it, in one sitting, they receive the general framework of the theory and the lines of implementation of this theory in practice, and then, by stringing information about specific algorithms and factors onto the resulting skeleton, they independently obtain all the necessary knowledge and skills. At an SEO consultation, not theoretical issues of search engine promotion can be considered, but rather practical ones that can be mastered directly during the consultation. Roughly speaking, the client pays for the consultation time, and during this consultation he sits with the consultant in front of the computer, analyzes and implements areas of promotion that are unclear to him. For those who study search engine promotion on their own, one or two consultations can simply help confirm that a person is doing everything correctly and the main guidelines have not been lost. So to speak, don’t go astray and focus on the main thing. Sometimes a person does not need a lot of new knowledge, but simply the feeling that he is on the right path from outside. Source: seotuition

Who may need SEO consultations? 

If you try to consider a person who could benefit from advice in the field of search engine promotion, then approximately the following two types of people emerge:

• A client who wants to master promotion for his needs, promote his activities and his services on the Internet. In this case, search engine promotion is one of the side tools in the business.
• A client who wants to master search engine promotion in order to work in this area in the future.

In both cases, it would be best to understand search engine promotion to the deepest foundations, because if you just need to promote your product on the Internet, then without knowing what search engine promotion is based on, and knowing only the algorithms, you can quickly navigate when the latter change It won’t work and you will have to again resort to the help of professional SEO specialists or turn to information about newer algorithms. This will take longer than it could. The situation can be compared to that of a cook who suddenly has no eggs for dough in his kitchen. If he does not understand the general logic of the formation of recipes and the relationship of products, then he will have to urgently run to the store for eggs, and if he does, then there is a high probability that in this kitchen there will be products that can replace eggs in the dough.

If we talk about those who are going to work in the field of search engine promotion and promote sites for money, then such people simply need to understand the theoretical foundations. If he does not do this, then, in principle, he will end up with a specialist who does something, but does not understand why. He will not be able to clearly explain to the client why certain actions need to be taken and how this will affect the site. Why you shouldn’t use such methods, but just these ones. What is the essence of promotional articles and why everything is exactly the way it is and not otherwise.

Why do you need SEO consultations?

Let's try to imagine why a person who has all the information on an issue that interests him might need a consultation. Firstly, some things may not be fully and clearly stated in writing. Secondly, some points may not fit into a clear and complete picture; the puzzle will not fit together. One of the most important conditions for understanding is the coincidence of all parts of the picture into a certain general puzzle. So that it would not be discovered that some parts remained “extra”, it was unclear what they were screwed to or, on the contrary, some holes remained. At the moment when a person sees the whole picture and understands its internal logic, he no longer has to cram something incomprehensible, do something without knowing why he is doing it, and thereby creating big mistakes. After the general logic of what is happening is understood, errors can only occur in the form of oversights and inattention, but not in fundamental matters.

Correlation of SEO consultations with other types of educational and consulting services

It makes sense to correlate SEO consultations with other elements of the system of educational, implementation and consulting services in the field of search engine promotion. Learning anything in SEO can be divided into two components: the learning process and the object to which this learning process is directed. In turn, the learning process consists of diagnosing the current state (or, in other words, identifying the current state) and, in fact, the learning process itself, starting from the current educational situation, which was previously diagnosed. The process of identifying the parameters of the current educational situation is represented by website analysis and SEO audit. It should be noted that at the moment the distinction between them is generally clear at a substantive level, but has not yet been fully explicated by the industry: this is a matter for the near future.

Training as such can be divided into individual and group. Group training in the field of search engine promotion of websites is represented by courses on SEO. In turn, the provision of individual educational services in the field of search engine optimization is usually divided into SEO-consulting and SEO-coaching. These concepts are also not completely correlated with each other at the moment.

So, we’ve sorted out the procedural component of SEO training, now let’s see what this process is aimed at. Objects of educational and consulting services can be divided into web resources (sites) and systems of ideas about something in SEO. Educational and consulting activity aimed at a web resource is represented by the process of site analysis and, possibly, partly by SEO audit. If the educational process is aimed at correcting the system of ideas about something in SEO, then in our context two significant areas can be distinguished - training in website promotion and its special case, SEO training.