Website content - plan the architecture of your website or account before you create it. What pages or favourites do you need and what is their hierarchy? It can be useful to look at websites, competitor accounts to plan what you might need.
User experience - think about how users might interact with your website or account when designing it, and make it as easy to navigate as possible. Think about which pages/sections users are most likely to land on first, and consider what you can do to shape their first impression and overall impression of the site. Think about who your audience might be and try to make the account represent your work, portfolio or business without any prior knowledge of you or your work. Including something eye-catching and visually interesting on your homepage will increase your chances of users exploring your site rather than navigating elsewhere.