How do you develop an SEO content strategy?

Define your goals

Firstly, define your goals as a website or business. Do you want to increase sales through your website? Are you monetising your website through advertising and therefore just want to increase traffic and return readers? Your goals will determine what types of content you should focus on.

Keep your audience in mind

Know your audience - surveys and analytics software can help you better understand your typical visitor or customer. Consider creating marketing personas or personas that represent ideal visitors and customers to your site. Then consider what content these personas will be looking for.

Create an editorial calendar

An editorial calendar is a schedule that determines when you will publish new content. This will help you stick to a regular schedule, as well as save you the hassle of coming up with a topic for new content at the last minute.

Analyse and re-evaluate

Finally, keep an eye on your website analytics. Analyse your SEO content regularly to see what's working and what's not. Good measures of success and engagement include page views, links, comments, social media reposts and conversion rates.

The experts at AVSEO can help you understand how to properly optimise your content.