Website promotion strategy

A correctly chosen strategy largely determines the success and speed of website promotion. To form it, we need to understand what goals and within what time frame we are trying to achieve. In other words, an SEO strategy is a plan to achieve a specific goal over a designated period of time.

The main goal of website promotion in search engines can be either achieving the TOP 10 for a number of significant queries in six months or increasing search traffic by 10 thousand clicks in a year, or doubling the number of orders from the site in 9 months. It is important that these goals are achievable and correlated with the reality of search engines and the state of the site. If the goal is formulated incorrectly, then you can waste both financial and time resources, but still not achieve results.

The strategy is formed for each site individually and depends on many factors:

• Site type. Online store, content project, mono-brand website, etc. — everyone will have their own promotion strategy.
• Resource topics. To formulate a strategy, it is important to understand how competitive the topic of the site is, what the size of the search core of queries is, whether there is a pronounced seasonality, etc.
• Site age. It is also necessary to take into account the characteristics of different search engines.
• Previous history of development and promotion of the site.
• Site structures. Does it correspond to the structure of search demand, are significant alterations necessary.
• Current content content.
• Geographies. It is useless to try to promote a site for geo-related queries not in your region.

Do you want to get to the TOP of search results? AVSEO specialists will help you understand website optimization and give recommendations on website promotion.