Website audit for promotion

After a detailed analysis of competing sites, the next stage of promotion is an audit, which is promoted. The procedure of studying the main resource covers many aspects:

• Determination of the merits of the site;
• identification of shortcomings;
• mapping of the site;
• checking the uniqueness of the titles;
• checking the performance of links and so on.

Auditing helps to increase the impact of a website, so it has been divided into separate categories to handle every aspect of the site thoroughly. Architecture and textual optimisation audits and thorough analysis of third-party optimisers are designed to select and handle keywords. Technical and search engine audit is performed to identify the reasons that are preventing the site from moving to the top. A link audit is also performed to identify the sources of influence on the ranking of the site.

Site audit helps to identify the reasons why visitors do not stay on the site by analysing usability, and non-compliance with commercial standards is performed with the help of commercial factors audit.

To perform such work, AVSEO specialists use various programmes that can audit a resource and identify pros and cons.