How to create a content plan? Website promotion in Moscow

When you have decided who your target audience is and found it on a social network, try to create a content plan. Ask these questions before you start:

 What value will the content provide to the reader? The three main values that the user who scrolls the feed is looking for are entertainment, new knowledge or inspiration.

 What problem does the content solve for the company? For example: introduces a company or product, increases customer loyalty, sells the product.

 Who will interact with the content on each social network?

 What do competitors publish? How are your content strategies similar and different?

 Who will produce the content? If you have a startup or small business, most likely they won’t write everything, because it makes sense to hire an SMM specialist or content manager.

 Publications are more noticeable if they are accompanied by pictures and videos. Therefore, decide whether the designer will do this on the team, or whether it is worth investing in purchasing pictures from an external illustrator. 

And AVSEO specialists can help with website promotion.