Programs for SEO specialist

SEO copywriting is a type of activity aimed at writing texts adapted for search engines (containing keywords).

The main difference between SEO copywriting and simple copywriting is that to write SEO texts you need not just to write unique content, but: 

• study the subject area;
• familiarize yourself with the list of keywords compiled by the SEO optimizer;
• write an easy, readable text containing the necessary keywords;
• use title tags, since search engines take the words placed in them into account when ranking;
• The position of keywords on the page and the correct use of synonyms and word forms play an important role.

Basic recommendations for writing such texts can be summarized as follows:

A certain volume specified by the SEO optimizer. Uniqueness. The higher it is, the better. Ideally it should be 100%. There are many tools that can help you calculate this parameter. Among the programs, the most famous are Advego Plagiatus, Etxt. 

Competent copywriting is one of the main aspects of successful SEO promotion.

Possession of such skills as the ability to correctly enter “keys”, correctly distribute them in the body of the text, determine the “nausea” of the text, work with tags and links, significantly increases the effectiveness of promotion.

Of all types of content, search engines get the most information from text. It was text that search engines initially focused on, since for search engines text information is an analogue of human speech and, similar to human speech, text can be rich or sparse, it can have its own style and its own rules.

Through text, search engines learn to understand people and one day they will learn to talk to us. Today, search engines “understand everything, but can’t say anything.” And here another analogy would be appropriate - the acquaintance of two people. When getting to know your site, the search engine evaluates the primary data or “meets you by your clothes.” And, over time, the more search robots receive information about your site, the more complete the search engine’s “impression” of the site. 

Just like in life, there are no perfect people, there are no perfect websites, and there can be no perfect SEO. Something can be beautiful in a person, but something can cancel everything out and make you radically change your opinion about a person. A person is characterized by a complex of his characteristics, and the same is true with a website. Your website may have reputation, trust, weight in society, popularity and recognition. Everything is like people.

It’s no secret that well-written text for SEO has a high chance of appearing in the top.

Search engines evaluate the quality and relevance of an article based on the words and phrases it contains. The more thematic key phrases in the text, the greater the chance that it will receive a high rating. 

Accordingly, if the text contains few keywords, but a lot of “water” - stop words, filler words, template phrases, the quality of the article will be low. 

But too many keys are also bad; such a document will be marked as “overspam” and is unlikely to be shown in search results.

A semantic analysis service will help you evaluate these indicators, which will show the percentage of keywords and the number of stop words in the text. 

SEO text analysis determines:

• Keyword density, percentage of key phrases;
• word frequency;
• number of stop words;
• text volume: number of characters with and without spaces;
• number of words: unique, significant, total;
• water content, percentage of water;
• textual nausea, classical and academic;
• number of grammatical errors.

Any text on the web is created for a purpose. Effective text is one that accomplishes the desired task. As a rule, there are two of them:

1. take 1st place in the top search results for the largest possible pool of pre-collected search queries;
2. turn the copy page into the perfect cog in your sales funnel.

SEO text is usually written according to page ranking principles. This stimulates website promotion and helps it reach the top of search results. After you have analyzed your competitors' texts and collected the necessary keywords, you can start writing SEO text.

Simple and optimized texts have some differences: the latter are written not only for users, but also for search engine robots to ensure successful site ranking and obtain better positions in searches. 

To get to the top, the text must have some special qualities: 

• clarity and readability;
• availability of complete, up-to-date and useful information;
• absence of grammatical, style and other errors;
• structure: headings, paragraphs, lists;
• not too long (about 2000 characters). However, first of all, you should look at competitors’ texts on a specific topic;
• graphic elements added to texts must contain an explanation written in the “alt” attribute of the <img> tag;
• the correct number of keywords in the text itself, as well as in meta tags and headings;
• uniqueness.

AVSEO specialists use various services and programs that save time and automate routine processes. We have selected 22 useful SEO tools for you that will become your faithful assistants in your work. 

• Key Collector

A convenient automated tool for selecting a semantic core from Yandex.Wordstat. The principle of operation is simple: we set the necessary masks (words that will be contained in the future semantic core), the program generates a list of phrases, after which frequencies can be collected.

There are convenient filters for groups of words, with which you can filter out non-target phrases in a few clicks, as well as collect data on the seasonality of the request or information about the search results.

• Bukvariks

The service selects a preliminary list of phrases for a domain for which it could potentially be in the TOP 10 search results. 

Can show a list of queries that are close in meaning to a given phrase. For example, we enter the phrase “seo promotion”, we get a list of phrases with phrases like: “comprehensive seo promotion”, “order seo promotion”.

In addition, the service shows the frequency of phrases and makes it possible to upload the results in .csv format. 

• Topvisor

A paid service that collects positions strictly in XML results: the way it was generated by the search robot, without taking into account personalization and other settings. 

Allows you to work with a large-scale semantic core, which can be divided into groups, which is especially convenient when promoting large online stores with a large number of traffic categories. In such projects, the semantic core consists of hundreds of queries, and sometimes you need to look at the history of changes in positions or collect current positions only for a specific section on the site, for which a separate group is created. Breaking down into groups helps, firstly, to find position statistics immediately for the desired section on the site, and secondly, to avoid spending extra money on recalculating positions.

The collection of positions can be automated by setting its frequency. You can also compare rankings for the same queries across multiple sites, making it easier to analyze your competitors.

The service can collect a list of sites from the TOP 20, TOP 30, TOP 50, TOP 100 results for several queries, display the dynamics of changes in positions for the desired period and, using the special “Radar” function, tell about what changes have occurred in the code and content of the site.

• LINE.PR-CY

An analogue of Topvisor, the functionality of which allows you to collect positions without much expense and even see how your competitors are doing.

• SimilarWeb

A foreign service that provides information about the distribution of traffic on the site: for example, what share comes from organic, contextual advertising and social networks.

You can compare data on competitors and see what keywords users use to move to your site from Google’s organic results or what other sites they visit.

• BuiltWith

We enter the domain in the search bar, in response we receive a lot of information about the site: CMS, statistics counters, what server it is on, what widgets are installed and much more.

• Whois

Provides information about the domain: age, due date, owner. 

• SeoLik

Helps determine the site's DNS records, measures the TIC, shows the age of the domain, displays the presence or absence of sanctions on the site.

• 2IP

The service will tell you the site’s IP for free, as well as what neighbors the domain has by IP address. If there are many sites adjacent to the server, this may be the reason why your site takes a long time to load.

You can also find out information about IP neighbors blocked by Roskomnadzor. There are cases when one provider blocks access to all sites located on the same IP, without distinguishing between your “clean” domain or under sanctions.

• Netpeak Spider

A convenient and fast website parser that can scan the entire site or the necessary sections, taking into account the instructions in the robots.txt file or ignoring them. The software shows the necessary information: page codes, redirects, canonical tags, meta tags, H1 headers, length of meta tags and H1-H6 headers.

With the help of some manipulations with uploading the data of this parser into Excel, you can get a neat list of broken pages or, for example, redirects that can be sent to the developer for correction.

Price: the program is paid - the cheapest license for a month costs $14, but there is also a demo version that can be used for free for two weeks. 

• Smart SEO Tool

Free analogue of NetPeak Spider. Pleasant with a large number of small buns. For example, it shows Alt tags for images, anchors for internal links, and also checks the correctness of robots.txt and sitemap.xml files.

• MainSpy

Determines what code the page returns. There are no limits on checks and no registration is required. Helps out when “Webmaster” is not at hand.

• XSEO.IN

Checks the response code of several pages at once, unlike MainSpy, where you can only check one page at a time. But there is a limitation - the service only works with links with the http protocol. 

• Google Structured Data Testing Tool

A simple and convenient microdata validator