Search engine promotion (SEO) is always aimed at one main goal - the growth of positions in the output. However, experts distinguish two fundamental models of fixing the achieved results. If we talk about SEO, we can distinguish 3 main types of site promotion, which differ from each other cardinally only by the methodology of determining the success.
It can be considered that this promotion of the site was successful, if the site came to the first page of the results of the output on a predetermined pool of queries.
This methodology assumes that the successful promotion of the site is to receive the planned volume of traffic within a certain period of time.
The effectiveness of promotion is assessed by the number of leads received. The target action can be a purchase, subscription to a newsletter, downloading content and much more. When working on such a scheme is usually used not only SEO, but also other tools to attract traffic, including contextual and targeted advertising.
If you need help in promoting your website, AVSEO specialists will be happy to help you with this.