What work includes promotion in search

It is obvious that effective search engine promotion of sites is a wide range of activities. But all the work can be divided into two separate directions.

Internal optimisation. The complex provides for the "adjustment" of the promoted site to the requirements of search engines. Such work takes place directly on the web resource itself. They include technical optimisation, structure development, adding unique content, improving usability. The main goal is to make a fast, clear and convenient site.

External optimisation. This direction of work provides for the gradual formation of an external reference profile. A kind of cloud of "mentions" is formed by carefully obtaining links from authoritative third-party sites, social networks and other quality sites. Today, especially good results are shown by crowd-marketing - a method of obtaining natural links on resources open for publication. 

If you need help in promoting your website, AVSEO specialists will be happy to help you.