Digital marketing channels

Internet. This channel involves the use of any devices that have access to the global network: laptops, tablets, PCs, smartphones, etc. Within the framework of digital marketing on the Internet they place advertising (search, contextual, banner, teaser, etc.), create diverse content for passive or viral promotion (videos, text articles, etc.), promote goods and services in social networks, publish expert opinions, and perform search engine optimisation of the site.

Digital television. It is gradually displacing analogue TV from the market and is increasingly integrated with the global network. The most common format of digital marketing on the digital TV channel is the creation of short videos broadcast during commercial breaks. In some cases, tickers and other opportunities are also practised. 

Local networks. These include various local "associations" of computers. This can be corporate networks within one office, local networks in individual houses, urban areas, etc. Through this channel advertising of goods and services aimed at an audience with a clear geographical reference is usually distributed.

Mobile gadgets. These are mobile phones, smartphones. The most common way of promotion through mobile devices is sending SMS-messages with an advertising offer. It can be carried out both on the client base (i.e. on the numbers of people who have already used services or bought goods from this company), and on independent sets of phones. Other tools can also be used through the mobile gadget channel, such as WOW-calls, branded offers, advertising in third-party programmes.

Social media. They are used to launch viral adverts, "independent" opinions and publications, discussions, creation and maintenance of thematic groups. Social networks can also broadcast contextual or banner adverts. 

AVSEO specialists can help you attract customers in the digital environment to increase brand awareness and become an industry leader.