Why is it so important to promote your business online?

For many this goes without saying, but for aspiring e-commerce businessmen (or businesswomen), it's important to understand that creating a great web-based e-commerce site is only part of the equation.

The other part is the promotion of the store in order to increase sales.

One store or website is not enough to sell. You need to make a plan on how to use different digital marketing techniques like SEO, social media marketing, content marketing to reach potential customers.

The next step is to convince them that your products and services can meet their needs, that they can trust your website to make a purchase. 

The first step after creating your store is to promote it, and below you can read 10 great ways to do this:

• Run a campaign on Facebook
• Use Google Ads
• Use Bing Ads
• Start a blog
• Start newsletters and email marketing
• Create an app for android and ios app stores
• Create a Chrome app
• Post Guest Posts on other sites
• Don't stop at SEO
• Social networks

Step-by-step instructions for preparing for comprehensive promotion of an online store. The following practical recommendations will help you develop a strategy, correctly design a site for online sales and get your first customers.

Development of the structure of the product catalog of the site 

The structure of the catalog (cards of categories and individual products) directly depends on how the visitor will move around the site, therefore the structure of the catalog has a significant impact on the behavioral factors of the resource. And this, in turn, is one of the most important components of the ranking of an online store in popular search engines. Ways of dividing the catalog into categories: by types of goods; their purpose; trademarks (brands).

Filling the online store with goods

One of the key pages is the product card, because the purchase decision is made on it. To increase the probability of its implementation, there should be as much useful information as possible. When opening the page, the visitor should receive basic information about the product: photo, price, short description, possibly delivery conditions. There should also be a "buy" button here.

Choosing a domain name and registering it

A domain name is necessary to promote an online store. After connecting it and filling the directory, you can add the site to the indexing queue of search engines, after which it will be in any position in the search results for thematic queries.

Designing an online store 

How the main page of the site should look like and what information it should be filled with: logo; contacts; email and phone number. 

Adding the site to search engines 

After completing all the above stages and creating an online store, you can start promoting it on the Internet, including through search engines.

Search engine optimization of online store pages

The site of an online store must be attractive from the point of view of customers and popular search engines in order to enter the TOP 10. This requires: 

- process tags and metatags;

- choose and use keywords; 

- prepare Texts; 

- optimize the site. 

Here are the main ways to promote the store:

• SEO promotion;
• Price aggregators and marketplaces;
• SMM social networks;
• Email distribution;
• Advertising in Google;
• Content marketing.

The procedure for carrying out the work on the promotion of the online store:

• Price aggregators;
• Setting up contextual advertising;
• SEO site optimization;
• External SEO promotion of the site-build-up of reference mass;
• SMM advertising in social networks.

These are the 5 main points that will hold 99% of your first orders in the first year of operation, until you get user loyalty and direct visits to the site, as well as searches for your site by brand queries in Google. Promoting an online store on your own is not an easy task, because there are a huge number of factors that can affect the success of an advertising campaign. Therefore, AVSEO specialists are always ready to help you.