Search Engine Optimisation, or SEO for short, is the process of increasing your website's ranking on search engines such as Google. Think about it: if you sold flowers and your website ranked number one on Google for the query "flower delivery", how much traffic would your website get?
Best of all, what this strategy provides is constant passive traffic to your website.
The work begins before you even create your content. Keyword research is essential to your SEO success: you do this to make sure there is a market for the content you intend to produce. When your content ranks for a lot of popular search terms, your traffic starts to increase.
Whether you are creating new content or working with existing posts, you will need to optimise them to rank on Google. This is due to a lot of research, copywriting and a host of other factors.
Backlinks are simply backlinks to your site from another page. It's an indicator of how important or useful your content is to search engines. In other words, having a large number of quality backlinks is an important factor in having a high search engine ranking.
AVSEO specialists can help you develop your blog or website.