How to start a social media promotion campaign?

• Who is the target audience?

The more accurately you determine who your target audience is and what style of communication they prefer, the more successful your interaction will be. If you don’t know who and what you are selling, you won’t be able to create a working content plan for social networks.

• Which social networks should you use to communicate?

Try to start in all of them at once. If you don’t have time to create unique content for each account, you can start by publishing the same thing everywhere.

• What does the company want to get from SMM?

List the most important conversions for the company. For example: sales, registrations, newsletter subscriptions, left phone numbers. Immediately write down the desired results in numbers so that after the start of the campaign you can compare the real results with the ideal ones.

• How much money and time do you need to spend?

If you have a small startup, you can invest minimally in SMM and pay only for the purchase of coverage, and create content with the whole team using pure enthusiasm. In order to maintain an interesting account, you don’t have to create a lot of expensive content right away.

• How to check that marketing is working and the company is getting the expected results?

Counting likes and audience growth is an important part of SMM, but not the most important one. Using existing analytics tools such as Google Analytics.

AVSEO specialists can properly optimize your website.