Off-page optimization and link building

Search engines believe that the more authoritative (popular) a web page (and the website it is linked to) is, the more likely it is that the information on that page will provide a better answer to the user's question and an overall better user experience. 

Link building strategy is nothing more than increasing the link mass. It is the process of strategically obtaining links from third parties to your website to increase the authority of your pages.

However, not all links will provide the same benefit. The following are considered more valuable:

• Links from unique domains;
• Links leading from authoritative pages and sites - the higher the level of trust (trust) in the site or page that links to you, the more effective such a link is for you;
• Links from thematic sites or from thematic pages of a site on related topics;
• Links that have relevant keywords in their anchors;
• Links placed at the top and inside the body of the page are more effective;
• Links from sites in the same traffic geography as you.

Proper link building is considered the most difficult part of SEO, and AVSEO specialists will help you with this.