Types of contextual advertising

Contextual advertising can be search or display. All of the above examples primarily relate to search advertising. What is Media CA? These are advertising banners with text and pictures, sometimes also with animation, that are displayed on search engine partner sites. Display advertising is a source of income for many websites. The resources on which advertising units are placed are part of a network of search engine partners. Yandex is called the YAN (Yandex Advertising Network) system, and Google is called GDN (Displayed Network). Display advertisements may be shown to users based on their specific needs. For example, you can select separate audiences: 

• by gender;
• according to the age;
• by region;
• by interests (news readers, sports fans);
• by search history.

The list doesn't end there. You can also select specific sites by site domain or topic and place your ads only there.

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