Site Analysis

Site owners, before starting SEO optimisation and SEO promotion, perform SEO analysis of the site. SEO analysis of the site seems not quite understandable operation after so much effort and time has been invested in the development, creation and filling of the site. Let's understand why it is needed.

• What is SEO analysis? 

SEO analysis sheds light on all the features of your website that you can address to improve your potential to rank on search engine results pages (SERPs). It involves auditing your website and identifying where you can optimise for search engine crawlers.

With an SEO analysis, you can determine what aspects of your SEO strategy are working and what your biggest obstacles are that are preventing you from improving your website's ranking.

• Why is SEO analysis important?

The insights you gain from an SEO analysis can help you improve the content and technical aspects of your website.

Simply put, SEO analysis is essential so that you can improve your rankings, expand your reach, attract traffic, and achieve your business goals.

 Without a thorough SEO analysis of your website, it is almost impossible to make informed decisions to improve your website's search engine ranking.

• SEO analysis of a website - why do you need it?

Today's reality is impossible to imagine without the internet. Business with it at first just put up with it, and now it is actively spreading across the virtual space. Any website, from the business card of an individual entrepreneur to the online shop of a well-known brand, has one goal - to attract as many visitors as possible and bring as much profit as possible.

Great design and unique SEO texts work to achieve this result. But how well they work, you can only find out if you regularly conduct SEO analyses of your resource.

Your resource at any given time competes with hundreds and thousands of similar sites around the world. And your direct profit depends on how successfully it will show itself in this struggle. Impartial judges of the fights are the great search engines Google and Yandex. 

On how well they evaluate your site, depends on its place in the issuance. And the attendance of resources of the first and second pages differ not even in tens, but in hundreds of times! This is the price of not being in the top 10! 

• What should be included in the SEO-analysis?

Different marketing agencies conduct different types of SEO reports, so often the report includes different points. However, a good SEO analysis should always include a number of key points.

• Statistical data

Statistical data is the biggest part of an SEO analysis of a website. When you do research, you gather a lot of statistics about how many people are searching for a particular keyword or how well your competitors are doing. On top of this you also get information that you can see in your web stats software such as load speed, navigation, duplicate content and bounce rate. 

• Detailed SEO analysis 

Explaining all the terms used in the report is another important thing in SEO analysis. A good marketing company will create a detailed search engine optimisation analysis that is informative and easy to read, even for those who are not SEO savvy. 

• Keyword Research 

Dedicated keyword research that can give you a clue as to which keywords are best for your website. Also, the more detailed and longer the keywords, the better. Few sites can actually rank for broad criteria, so look for keyword phrases to optimise. Keyword performance reports include ranking difficulty, competitor keywords, and monthly search terms.

• Current search engine rankings

Current search engine rankings are another important consideration when SEO evaluating a website, and in this case, the more the better. Think of over a thousand results in each of the major search engines on the market.

• Internal linking

Detailed and customisable modelling can show which crawlers will index when reading a website, as well as how many pages are indexed, how many broken links and when your website was last crawled by search engines.

Recommendations are often optional in SEO reports because the professional or company that compiles the report is eager to work with you on the SEO project. However, there are companies that add this section to their SEO analysis, allowing the website owner to do some elements on their own based on the report.
In addition to the above, SEO analysis reports include site layout, use of meta descriptions and alternative text for images, pages without content, spammy links, backlinks, social media integration and responsive website design. The last two are very important in today's digital environment where having a mobile-friendly website is not enough to perform in search engines. 

SEO analysis of your website for its effective work should be carried out regularly. It is clear that the situation in the virtual space does not change every day. However, once in 3-5 weeks it is worth paying attention to the main indicators of your resource to be pleased with the dynamics and not to miss the time to correct errors. AVSEO is your guide in the world of search engine optimisation!