Advertising on social networks

Social media advertising is a popular choice for small businesses because the cost is relatively affordable and you can be very selective about your target audience. For example, if you own a retail store, you can use ad targeting options to narrow your audience so that your social ads are only shown to people of a certain demographic who live within a certain mile of your store. You can choose from several social media platforms for social advertising, including:

1. Facebook: Facebook is an excellent advertising choice for most small businesses due to the widespread adoption of the platform and the relatively low cost of their advertising. Nearly 70 percent of adults use Facebook, and of those who use it, nearly 75 percent log into the service at least once a day. On Facebook, you can choose from a variety of ad units, including video ads, customer suggestions, carousel images, lead generation, page likes, event responses, and more.
2. Instagram is a great option for small businesses with a visually appealing brand that appeals to a younger audience, as 60 percent of Instagram's billion users are under 30. Instagram includes many of the same targeting options that Facebook offers and their ad units include image ads, video ads, story ads and carousels. You can also include clear call-to-action buttons to drive traffic to your site.

If you need help promoting your website, then contact AVSEO specialists for help.