Website topic: how to adapt to the audience

The topics will determine the audience of your site, competition, development strategy, costs and timing for the site to reach the top. You can make a website consisting of many topics for a very wide audience, or you can choose one narrow topic for a small audience with low competition.

Example of many topics:

• sale of household appliances and electronics

Example of a narrow topic:

• sale of iPhone cases

You will have completely different audience sizes, audience expectations, and approaches to audiences. But most importantly, you will have to explain to search engines in completely different ways what you do, and here’s why. The more topics you include in the site structure, the more complex the connection between the pages and sections of the site should be.

On a website within the framework of one narrow topic, it is easier to clearly describe all the semantics of key queries, of which there may not be very many, and then increase the degree of visitor satisfaction. Let your “book” not be very large, but it will be simple and interesting to read, and then re-read over and over again. 

As a result, a small, highly specialized site can reach the TOP for queries on its only topic much faster than a large site. And in order for your site to get to the TOP, contact AVSEO specialists.