How to make a product famous on Amazon

Amazon Marketing Services (AMS) is Amazon's pay-per-click (PPC) platform where sellers can market their product(s) to relevant visitors based on keywords, products, and buyer interests.

Services offered by AMS include: 

• Amazon Pages
• Product media advertising
• Search Ad Titles
• Sponsored Product Advertising

Only approved Amazon accounts are eligible to receive AMS. To gain access you will need one of these five credentials:

To gain access you will need one of these five credentials:

Login to Vendor Central

• Login to Advantage Central
• Login to Vendor Express
• You can request an invitation to represent the seller
• Kindle Direct Publishing (KDP) account

For most sellers, Vendor Express is considered the easiest and most direct method. AMS is available to any Vendor Express member. With Vendor Express, manufacturers sell products directly to Amazon, and Amazon becomes the seller. Amazon controls your product listing.

Self Advertising and Premium Advertising

When you start exploring Amazon's public advertising pages, you may get a little confused about the differences. 

Self-service ads work in the same way as Google search ads that appear on search results pages, where premium ads are more like display ads.

To start advertising on Amazon, you first need to log into your seller or supplier account.

If you don't have any of these accounts, you can check out their different pricing and plans to suit your needs here. If you are your own seller, you will need to register as a seller, which, unfortunately, is by invitation only. If you sell through Amazon Seller Central, you are considered a third-party seller.

Professional sellers have the option of letting Amazon manage shipping, returns, and customer service, which is quite a perk! Finally, Amazon has a Vendor Express option that might be worth exploring if you want to go the vendor route but don't have an invite. 

Once you've signed in and signed up for the plan you want, you can sign in to your Amazon account and start setting up your ad campaigns!

Amazon Advertising Types 

So you've got some great branding banner ads from your creative team that you'd like to promote, but you also want to simply increase your online sales with Google Shopping Ads. Luckily, you've come to the right place because Amazon has options! There are three main types of ads you can set up through Amazon, including Sponsored Product Ads, Search Headlines, and Display Ads. 

Amazon Sponsored Product Ads

Product Ads work similarly to ads on the Google Shopping Network. These are ads that direct Amazon searchers directly to the specific product you are selling on Amazon. 

When customers click on your ad for a product, they will be redirected to a page detailing that product. Product advertisements typically appear above or below the search results page, as well as on other product detail pages. These ads are targeted by keywords, and advertisers can choose between exact, phrase, or broad match. Advertisers can also set a daily budget as well as the duration of the campaign. Although the campaign can be paused at any time, it must last for at least 1 day.