Links as an element of promotion and optimisation

We, as well as search engines, want to see only high-quality, convenient and beautiful sites that fully meet the needs of users, containing interesting and useful content. And unlike search engines, you and I have every opportunity to fulfil these desires. 80% of our work is focused on these factors. Another 20% is left to work with the link mass of the site, which, despite the statements of search engines, is still a significant metric in the ranking of sites. 

External links can be divided into several categories:

• Natural links, which can be obtained through quality and interesting content. This can be articles, photo or video content, a blog or forum. Natural links are the most weighty for search engines.
• Eternal links are bought on special reference exchanges, and with a competent selection of donor sites look natural for search engines.
• Leased links are also purchased in link aggregators, but unlike eternal links, require monthly payment for their support.
• Links from social networks (Facebook, VKontakte, Twitter, etc.) - have proved to be excellent for promotion in topics that involve a large number of users (sites with video or audio content, blogs, information portals). Search engines now pay much more attention to them than before, considering them natural user links. They work quickly and without fail, because search engines have a special pool of fastbots, which several times a day completely bypass social networks.

Do you want your site to be in the TOP? AVSEO specialists will help you with this and optimise your site in the best way.