Let's figure out what it is to buy and sell websites as a separate business, and whether it is possible to make money from it. Who benefits from this? Is it easy to put such a business on stream? What tools will help us?
Let's say there is some abstract user who has his own small blog and which he writes on a topic that interests him. If he does everything correctly, then the traffic to his blog grows and at a certain point reaches 300-400 hits per day. After this, everyone usually thinks: “What can I get from my website?”
Basic ways to monetize your website
Let's briefly consider ways to monetize an Internet resource. In a general sense, without any special features, there are only 8 of them:
Contextual advertising. Display network from Google and YAN from Yandex.
Teaser advertising for thematic networks. A lot of them. For example, for women's themes - ladycash, gnezdo, etc. This also includes advertising in videos.
Banner advertising – where would we be without it? The lowest conversion rate, but the most desirable, is direct advertising by webmasters, since you can benefit the advertiser and promote him for good money.
Affiliate CPA networks. This is a very interesting and, with the right approach, profitable type of advertising. The most famous are admittad and cityads.
Selling rental links in aggregators. For example, in sape, seopult, etc. Everything is clear here.
Posting articles through aggregators Miralinks, Gogetlinks and others.
Online store.
Popunder, clickuder, bodyclick and more.
Basic topics for creating websites for buying/selling.
So, the site owner tried different ways to monetize his site. Depending on the topic of the site, you can regularly receive from 100 to 3000-4000 rubles with such low monthly traffic, if you’re lucky. By the way, about topics. In the business of selling/buying websites, the following topics are popular:
Automobile sites. Dedicated to everything related to cars. They are often integrated with traffic jam services and automotive industry analytics. Quite an expensive topic.
Construction, renovation. Tips on construction and renovation are always popular.
Beauty or lifestyle theme: fashion, beauty, hobbies, cooking, recipes.
Finance. Elite theme: loans, deposits, cards. It goes well both in context and in CPA.
News portals.
Real estate.
Medicine. One particular disease is covered, and the more terrible it is, the more popular it is.
There are many other topics, but here are the most popular, “industrial” ones that can be put on stream in an online business.
How to sell or buy a website
Everything ingenious is simple.
There are only 2 ways: personally or through such purchase and sale exchanges.
Nowadays there are only 2 decent exchanges for acquiring and purchasing websites:
Telderi
PR-CY
Undoubtedly, Telderi ranks first in terms of convenience and volume/number of sites. It has everything: moderation, various payment methods, user ratings, and a deal guarantor.
But let's return to the user who decided to sell his website. He goes to Telderi, registers there, carefully studies the nuances of the auction and eventually sells his Internet brainchild for an impressive amount, if he is lucky and if he has a “bread” topic, for example, construction.
Of course, in any financial matter you need to have a cool and smart head. Otherwise nothing will work. Unfortunately, there is no “money button”. So Internet business is not a panacea for poverty.
If you decide to get involved in this topic from the seller’s side:
You must be an expert in SEO promotion in Yandex and Google. 99% of all monetized traffic will come from there. The buyer will mainly evaluate only 2 parameters - organic traffic with positions and income-expenses.
By the way, about income/expenses. The less expenses you have for the site, the more attractive it will be to the buyer. Nobody likes to be bothered.
In your opinion, the purchasing power of the target client-buyer may be greatly overestimated by you. In other words, no one will buy a half-shit website from you for good money. People who have money tend to have a head on their shoulders.
Soberly assess the payback time for the buyer.
AVSEO is a company that will be the key to your development in online sales and SEO optimization.