To understand what marketers mean by SEO content, it's helpful to break the phrase down into its component parts:
"SEO" refers to search engine optimisation, or the process of optimising a website so that people can easily find it using search engines such as Google.
By "content" we mean any information that is found and can be used online.
So, let's combine these two concepts: SEO content is any content created with the purpose of attracting traffic from search engines.
If you want to attract traffic through search, it's best to do keyword research before you write. That way, you can focus on keywords for which there is already a certain amount of search volume. In other words, write on topics (or find niche keywords!) that people are already searching for information on.
Keyword optimisation: know where and how to use keywords in your content for maximum searchability.
Content organisation: the content on your website should be organised in a logical way. Not only is this good for SEO, but it also helps your site visitors easily find other related content. (The longer they stay on your site, the better.)
Content promotion: increase the visibility of new content you create by sharing it on social media and linking to your content (both internally and from external sites).
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